Hajime (はじめ) is the Japanese word meaning "beginning" (初め, 始め). In the Japanese traditional martial arts such as judo, it is a verbal command to "begin".

Inspired by the streets, trips and sports, the brand intends to give a colorful energy to everyday life. DuarteHajime pieces are perfect for someone with an active lifestyle that values garments with design and an urban appeal, while contributing for a better world.

It focuses on mixing and creating different textures essentially through the use of unique prints, natural and technological fabrics, and knitwear.

The pieces are all about the details, quality finishes, good materials and are made in Portugal, with a conscious mind.

Previously known as DUARTE, in 2023, the brand started a new chapter and rebranded into DuarteHajime.