“Wild Luxury: Practical Couture” Through their experience at luxury brands, the two designers decided to create a new vision of luxury with couture handwork that everyone could enjoy. Based on the concept of ‘Wild luxury: practical couture’, they established RIV NOBUHIKO with the goal of creating a brand that redefines couture handwork in a modern way by challenging the values of traditional luxury fashion. RIV approaches couture handwork realistically and creates collections using RIV's unique embroidery techniques, using ordinarily materials such as covered buttons and beads.
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