YINER, established in 1996, marks the inception of Shadow Fashion Group's brand journey, rooted in elegance and sophistication. With a longstanding presence in the market, YINER is dedicated to interpreting the inner aspirations of modern urban women, striving to blend Chinese and Western aesthetics into an intellectually enriching lifestyle.

The Fall/Winter 24 collection is themed "Sensory Sculpture," drawing inspiration from the evocative power of memory and emotional connections. Each piece is crafted to bestow a graceful and poised demeanor upon the wearer as she traverses the journey of life.