Benjamin Benmoyal joined Central Saint Martins after four years in the army. From this confrontation of experiences, is born the will to express himself with a fabric that is a sign of lost innocence. From this, was born a singular weave, mixing cotton threads and VHS magnetic tapes. After experiments at Alexander McQueen and Hermès, he founded his eponymous brand in 2020. Eco-responsibility and experimentation are at the center of his work, mainly inspired by traditional Moroccan outfits. Benjamin Benmoyal joins the official Paris Fashion Week® Presentation Calendar in March 2021, and on this occasion, also integrates Sphere PFW® Showroom. In 2022, he was a finalist for the Andam Pierre Bergé Prize.
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