Our process

In the preparation phase, FNAD gets the brand prepared to enter the targeted market. Together with the brand, we investigate pricing structure, logistics, import duties, brand positioning and marketing.

Once everything is prepared and market requirements are clear, FNAD will introduce the brand to the best matching wholesale partner. With a combined experience of 50 plus years, we know the market and the reliable wholesale partners. This process is based on a personal approach, where wholesalers are contacted one at a time.

There is a match, time to get everything in writing. Closing a deal can be challenging and unpleasant. FNAD has in-depth experience being a mediator between brands and wholesalers. Based on reliable practices and focussing on creating a fair, and fruitful deal, we will ensure that the partnership is long-term and sustainable.

Once the agreement is in place, FashionNet Anton Dell stays on board for another month to streamline the communication and make sure the wholesaler has all the tools it needs to introduce the brand successfully in its market.