brands

Founded in 2014 by German-Swedish duo Andreas Schmidl and Josef Lazo, Lazoschmidl combines fashion, design, and storytelling. Each collection is inspired by a narrative, offering a distinctive, story-driven approach to their creations. Awarded the 2016 Innovation Prize by the Swedish Fashion Council, the duo blends pop culture and personal stories to create an eclectic, vibrant, and undeniably sexy world. The brand challenges societal norms and has been featured in the Paris Fashion Week® Menswear Official Calendar since June 2019.

 

Artistic Director: Andreas Schmidl

Year of creation: 2014

Sågargatan 15

11636

Stockholm - SWE

Category Men

Product RTW, Accessories

Sales & Events

2022

Jun 26

05:00 pm

Show

Paris - France

By invitation only

2023

Jan 22

06:30 pm

Show

Paris - France

By invitation only

2023

Jun 25

04:00 pm

Show

Paris - France

By invitation only

2024

Jan 18

04:00 pm - 07:00 pm

Presentation

Paris - France

By invitation

2024

Jun 21

04:30 pm - 07:00 pm

Presentation

Paris - France

By invitation

2025

Jan 22 > 26

Sales Campaign

Men RTW & Acc.

SPHERE – Paris Fashion Week® Showroom

Palais de Tokyo

13 Av. du Président Wilson

75116 - Paris - France

Contact : Appointments

2025

Jan 22 > Feb 16

Sales Campaign

Men RTW & Acc.

Contact : Appointments

2025

Jan 26

10:00 am - 12:30 pm

Presentation

Paris - France

By invitation